Creativity, Craftsmanship and passion made in Italy.
Giraudi is an example of Creativity, Craftsmanship and Passion, distinctive features of Made in Italy products.
Established in Piedmont, in a tiny village close to Alessandria, at the beginning of last Century, thanks to the passion and to the effort of determined and creative men, Giraudi has become a famous and esteemed brand for the production of high quality handcrafted chocolate.
Giraudi’s history is a journey that began a hundred years ago, during which encounters, knowledge and matter bring new and excellent results for every step.
Origin and history
Expertise and experience for over a century.
It all starts in 1907 in Castellazzo Bormida, when Giovan Battista Giraudi set up his own business with a mill and an oven for bread-making; meanwhile Paolino Boidi develops a background as patissier at the Romano Pastry shop in Alessandria and, at the end of the 50s, starts up his own business.
In 1982 Giacomo Boidi, nephew of the chocolatier Giraudi and of the pastry-chef Boidi, brings together both arts, becoming the “Giraudi Pasticceria” owner.
From the middle of ‘90s years, thanks to reliable partners, encounters and cooperation with relevant figures belonging to the food world, Giacomo Boidi begins to see the first effects of his strength and hard work.
Strengthening and success
From a small pastry shop to a renowned handcrafted company.
From 1993 the bakery moves in the centre of Castellazzo Bormida, close to Alessandria.
From this moment destiny changes: from a little artisan bakery, the “Pasticceria Giraudi” becomes a company, always focusing on high quality and handcraft aspects in its production.
Continuously growing for a wider and wider offer!
In September 2005, Giraudi opens his current laboratory, far from Castellazzo Bormida centre, provided with an open view over a wide work space, a teaching room, an elegant café and chocolate boutique to taste just made products.
Each Giraudi creation stands out for the quality of the raw material and care in the workmanship. This year the #GIRAUDILAB presents a new collection within the Goose Egg category: "Goose Creations", three exclusive eggs decorated by hand with colours of natural origin. The new entry in the "Decorated eggs" category is the double layer egg covered with Sicilian pistachio grains!