Novi Du Four
Elah Dufour Novi Company is one of the top group in Italian confectionery industry. Our company was founded in 1982 by the local entrepreneur Mr. Flavio Repetto, who first purchased Elah and Dufour brands from bankrupt and then took over Novi Chocolate company - in 1985 - to merge all three brands.
Today, Elah Dufour S.p.A. company also controls Baratti & Milano, taken over in 1999 and GR Generale Ristorazione.
Elah Dufour Novi is a historic Italian confectionery group formed in 1982 when entrepreneur Flavio Repetto brought together three venerable brands—Elah, Dufour and Novi—under one company, later joined by Baratti & Milano. It’s recognized as one of Italy’s leading sweets and chocolate producers, with production facilities in Novi Ligure, Bra and Sassello and a strong presence in the national market. The group emphasizes traditional craftsmanship combined with modern production to deliver high-quality products rooted in Italian heritage
Each brand within Elah Dufour Novi has its own specialty: Elah is known for dessert mixes, puddings and toffee-style sweets; Dufour for its classic candies and fruit-flavored gelées; and Novi for premium chocolate including its famous Nocciolato and Fondentenero lines. Together these labels reflect more than a century of confectionery tradition, selecting quality raw materials and focusing on flavor, authenticity, and artisanal care in every product.
Beyond its product range, the company champions sustainability and local sourcing—such as using Italian hazelnuts and high-grade cocoa—and engages in initiatives that support community and cultural activities. Over the years it has built a strong market position with significant turnover and enduring consumer recognition, maintaining its roots in Italian culinary tradition while innovating in marketing and product development.